Monday, April 13, 2015

Scott Gelber: Artist Post

VaporWare, 2015, Scott Gelber

Senate, 2014, Scott Gelber

So Below, 2014 - Website to view more works

Scott Gelber's work is important because it represents new media. He's based in Brooklyn, NY and has been making internet art for about 6 years. His aesthetic is perfectly aligned with "web art" and it is intentionally ironic all at the same time. I've been a big fan of his work for many months now and it only keeps getting better. His 2015 work, VaporWare, is a satirization of the newly dubbed genre "vaporwave" which emerged in the 2010s from seapunk and chillwave. The genre is entirely internet-based and relies on edits of other songs to create new music.

Gelber's work is revolutionary because it is geared towards the younger audience (older teens and young adults). Being a young person himself, he understands the importance of gaining a large internet presence. The creation of his internet .gifs are purely aesthetic and are massively popular on tumblr. He doesn't even have his own .com domain, he purely uses Tumblr. Additionally, he makes all of his content exclusively on the internet, for the internet.

So Below, one of his older .gifs, focuses on making fun of the horror film As Above, So Below. It is funny because it is, obviously, a skeleton embracing technology. The absurdism in his art is inspiring and exciting because of how well crafted it is. The skill and time he puts into the .gifs is something very interesting. Overall, I am a really big fan of his work and how funny it is. All of the .gifs I've seen by him are critically engaging and aesthetically pleasing.  

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